Clickpath: Build Your Marketplace > Analytics
The Analytics page is a record of your buyers' activity across your community/marketplace. If you have multiple marketplaces, you can toggle between each at the top of the page using the caret.
Analytics
Clickpath: Build Your Marketplace > Analytics > Analytics
Filters
Each section of this page allows you to filter by:
Seller/Vendor
Specific Buyers
Timeframe
Marketplace*
*You can't see the names of other marketplaces that your buyers are in, but you can view whether action was taken in yours or a different marketplace.
In [Name] - action happened in your marketplace
Across Builtfirst - action happened in a marketplace owned by a different marketplace organization
Conversion Funnel
A breakdown of how many buyers reviewed deals vs how many proceeded to the final step (activation/redemption).
Queries
Log of which terms/sellers that buyers have searched for.
Activations by Category / Savings
Shows the percentage of deals activated/redeemed by category (accounting, human resources, no code solutions, etc).
Can be displayed by # of activations or estimated savings amount. The savings amount is determined based on what sellers display as the value for each deal.
Click the caret icon to toggle between categories and savings.
Top Deals by Clicks
A list of the 3 most-reviewed deals in your community.
Top Deals by Activations
A list of 3 the most-activated deals in your community.
Activity
Clickpath: Build Your Marketplace > Activity
Activity is line-by-line log of all actions taken by your buyers. The log spans from the day your marketplace goes live through today.
Here, you can filter entries, delete line items, or download a csv copy of the log. Clicking "Export CSV" will trigger a download link that is sent to you via email. Note that as the log includes activity from all buyers for all of time, this may take up to 1 hour.
Deleting Activity
If you wish to delete a line item, you can do so from the action menu on the right.
Activity Statuses (Deprecated)
Keep in mind that these statuses only apply to what was formally the Activity Log tab on the Analytics page. CSVs downloaded from early 2025 and prior will reflect statuses that are no longer in use on the current Activity page.
Current Status refers to where in the redemption process a buyer is in.
Clicked - selected the deal from your community
Reviewed - looked at the deal terms/instructions
Activated - was shown the seller's redemption link / notified seller that they wish to redeem
Confirmed - buyer confirmed they have no further questions
Support Requested - buyer requested additional assistance from Builtfirst support
Using a third party site to analyze your findings? We recommend using webhooks to send data directly from Builtfirst to your analytics platform. More information can be found in Analytics Webhooks.