A common question from vendors big and small is: “How can I make my offer better?”
We hope these tips help you get on the right path to creating your next deal!
Crafting Tip #1: Have a buyer-first philosophy
Give value up front & keep the barrier for entry as low as possible.
Bad Example: “30% off" where buyers still have to input their credit card details & commit to 1 year of service.
Good Example: "6 months free" where they get to try the service without commitment.
Crafting Tip #2: Set Clear Expectations
Buyers want to know how your discount works before they start the process. It's easy to lose prospects if they don't know what to expect.
What should they do on your landing page? Will the discount automatically apply to their account? Is an application of some kind necessary? How do your email-based redemptions work? Who can they expect to contact them and when?
Take advantage of the Special Instructions section when drafting your deals to promote a seamless experience for incoming buyers.
Crafting Tip #3: Offer Structure
The best-performing offers on Builtfirst are "X Months Free" or "$X in credits".
These offers perform better than "X% Off" because it lowers the barrier to entry and the value of the offer is crystal-clear.
Another Bad Example: An offer without clear monetary value, such as "Free Spending Analysis" or "Free Consultation". It's not necessarily clear what's being saved here, but if this is your offer you can clarify the value by specifying a Savings Amount when creating your offer.
Crafting Tip #4: Get Creative!
Thinking outside the box of what you can offer from a value standpoint that doesn't have to do with using a product but that you know would affect their kind of propensity to get over the initial hump and convert to that trial!
Another Good Example: “1 Month Free + Free Ticket to Dreamforce”. Timed well, this could really catch a buyer's interest. Taking it a step further, you could add an expiration date in the offer description.