When you create an offer as a seller in Builtfirst, you get to control which marketplaces can display them. This is controlled at 2 levels:
Level 1: Target Audiences, found in the product/service
Level 2: Deal Segmentation, found in a specific deal
Target Audiences
You'll select a target audience while you're creating a product/service.
You can select any marketplace that has sent you an automated invitation to Builtfirst.
Note that when you create deals under this listing, you can only assign them to marketplaces you've chosen as the target audience in this section.
💡 Want to create offers for the entire Builtfirst ecosystem? Learn more about becoming a Preferred Seller here.
Deal Segmentation
Once you've creating a product/service, you can then add deals (i.e. specific discounts) to it. You'll select how deals are segmented as you create them.
Organizations can create multiple marketplaces. The target audience you select in the product/service determines which of those marketplaces can see and add your deal.
🚨 Remember to save target audience and segmentation changes at the bottom of the page!
How it Works: An Example
ACME Co is a seller
Their partner (marketplace owner) is ABC Ventures. ABC Ventures has 2 marketplaces:
Marketplace X
Marketplace Y
ACME Co selected ABC Ventures as their target audience for a product/service
When ACME Co creates a deal for 20% off, they can segment the deal to be shown in:
only Marketplace X
only Marketplace Y
or both marketplaces
Frequently Asked Questions
Q: I don't see the expected marketplace(s) when trying to add them to my targets or segmentations. What's missing?
A: The marketplace owner must issue an invitation for you to create offers before you can select them from the dropdowns. The invite appears as an automated email from Builtfirst.
Q: Can I choose multiple marketplaces for my target audience and/or deal segmentation?
A: Yes!
Q: I've set my audiences + segmentations and made the deal live. Now what?
A: You're finished! Notify the marketplaces you've partnered with so they can display your offers.
Q: What do my deals look like to recipients?
A: Guide: How to Preview Deals
Q: When do target audience/segmentation changes take effect?
A: Changes are immediate upon saving.
Q: What happens if I remove a marketplace as an audience or from segmentation?
A: The offer will automatically disappear from that marketplace owner's view.