When you create an offer as a Seller in Builtfirst, you get to control which Partners can add it to their marketplace(s). This is controlled at 2 levels:
Level 1: Target Audiences, found in the listing
Level 2: Deal Segmentation, found in a specific deal
Target Audiences
You'll select a target audience while you're creating a listing.
You can select any Partner that has sent you an automated invitation to Builtfirst.
Note that when you create deals under this listing, you can only assign them to marketplaces belonging to Partners you've chosen as the target audience in this section.
💡 Want to create offers for the entire Builtfirst ecosystem? Learn more about becoming a Preferred Seller here.
Deal Segmentation
Once you've creating a listing, you can then add deals (i.e. specific discounts) to it. You'll select how deals are segmented as you create them.
Your Partners can create multiple communities/marketplaces. The target audience you select determines which of those marketplaces your Partners can add deals to.
🚨 Remember to save target audience and segmentation changes at the bottom of the page!
How it Works: An Example
ACME Co is a seller
Their partner is ABC Ventures. ABC Ventures has 2 marketplaces/communities:
Marketplace X
Marketplace Y
ACME Co selected ABC Ventures as their target audience for a listing
When ACME Co creates a deal for 20% off, they can segment the deal to be shown in:
only Marketplace X
only Marketplace Y
or both marketplaces
ABC Ventures is notified that ACME Co created offers (either a listing or a deal) and will then add them to whichever marketplace that was chosen in the segmentation section
Frequently Asked Questions
Q: I don't see my Partner when trying to add them to my targets or segmentations. What's missing?
A: Your Partner must issue an invitation for you to create offers before you can select them from the dropdowns. The invite appears as an automated email from Builtfirst.
Q: Can I choose multiple Partners for my target audience and/or deal segmentation?
A: Yes!
Q: I've set my audiences + segmentations and made the deal live. Now what?
A: You're finished! Your Partner(s) have been notified about your offer and will log in to add your offers in their community/marketplace.
Q: What do my deals look like to recipients?
A: Guide: How to Preview Deals
Q: When do target audience/segmentation changes take effect?
A: Changes are immediate upon saving.
Q: What happens if I remove a Partner as an audience or from segmentation?
A: The offer will automatically disappear from that Partner's view.