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How Do Buyers See Offers?

For partners/marketplaces and sellers/vendors to understand how Builtfirst looks to buyers, founders, and startup cohorts

Updated over a week ago

Whether you own a marketplace or are advertising your offers in one, you're probably thinking the same thing: What do offers look like to the startups and founders that are looking to redeem a perk?

The short answer is...it depends! Marketplaces are highly customizable, so colors, included sections, and layouts can look different between instances. Similarly, sellers are presented with several optional fields when creating their offers, so adverts may appear differently between vendors.

Below you'll find some examples of how offers commonly appear in marketplaces. This guide, combined with the Preview tool, will help give you an idea of what buyers will see as they shop.

How Do I Preview My Marketplace? - for marketplace owners
​How Do I Preview My Offer? - for sellers


Listing Only

Marketplace tiles will look like this if...

  • the seller hasn't created a deal to go with the listing OR

  • the marketplace owner added only the listing to their marketplace OR

  • the marketplace owner added the listing and a deal, but marked the deal inactive on the Listings page


Listing + Deal

Marketplace tiles will look like this if...

  • the marketplace owner adds a seller's listing and deal AND

  • the seller enters a value in the Estimated Savings field while creating their deal

    • this seller entered a savings estimate of exactly $1000

    • sellers can enter an exact amount or "up to" amount

    • if nothing is entered for savings, only the deal name ("$1000 in free credits") will show


Deal Details Page

When a buyer clicks on a tile in the marketplace, we'll direct them to the seller's deal details page. The contents of this page are dependent on both how the marketplace is customized and what information the seller has provided.

The deal details page will look like this if...

  • the marketplace owner enables the following in their marketplace template:

    • tile banner

    • how it works

    • deal

    • more information (categories, seller support contact, social media)

  • the marketplace owner adds the seller's active listing and active deal on the Listings page

Need help with updating your marketplace template? Email us at support@builtfirst.com!

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