There are multiple ways for Partners to add their Buyers to Builtfirst. Select the option that's best for you!
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Clickpath: Buyers > Add Buyers
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All buyers will be asked to verify their email address once they create a Builtfirst account. After verification, they'll have full access to deals in your marketplace.

If you're only adding a few Buyers at a time, this option may be helpful. All we need is the Buyer's email address, name of their company, and their website.
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Note that we'll save that Buyer's domain (the @example.com, @123.org, @abc.io, etc part of their email address) so that any other users with that same domain can also join their organization later to access your marketplace. This is known as whitelisting.
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Once that information has been entered, click "Send Invite" to issue them an automated email from Builtfirst.
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This option is great for Partners that want to invite/whitelist a large number of Buyers to their marketplace at once. To do this, upload a csv of your Buyers' information to Builtfirst.

Once your bulk upload is complete, you can either have Builtfirst send Buyers an automated invitation email or they can simply navigate to your marketplace to complete signing up. Since you've whitelisted those Buyers already, they won't need to go through an extra approval to access your marketplace.
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The sharable link is helpful for Partners that don't want to require approvals for Buyers to join their marketplace. Buyers that sign up using that link are automatically approved to access your marketplace.